Bnb Supplies’ Success Story: How SmartrMail helped scale its revenue to $1 Million mark
31%
email sales revenue
1.4 Million
revenue from product recommendations
13%
increase in subscribers
About Bnb Wholesale Supplies
Bnb Wholesale Supplies was founded in 2016, inspired by a deeply personal experience shared by founders Michael and Kelli Skinner. As operators of a short-stay apartment business, they consistently encountered a challenge that many in the hospitality industry know all too well – the available hotel supply products simply weren’t up to par.
Determined to change that, Michael and Kelli decided to shift their focus. They envisioned a company that would provide not just supplies but quality solutions that elevated the guest experience. Their vision led to the creation of Bnb Wholesale Supplies, a business dedicated to offering premium hotel products tailored to the unique needs of hotels, motels, AirBnB hosts, and small businesses.
With a strong commitment to quality, Bnb Wholesale Supplies goes beyond merely offering high-grade amenities. The company also curates luxurious products, like hotel linens, that ensure even the smallest of businesses can deliver a first-class experience to their guests.
Challenges that Hampered Bnb Wholesale Supplies Growth
Despite nearly a decade in the industry, Bnb Supplies lacked a reliable email marketing tool, leading to challenges that hindered their growth.
Limited Use of Email Marketing
Before moving to SmartrMail, Bnb Supplies had a Mailchimp subscription, but had not effectively utilized email marketing. They only briefly experimented with MailChimp but didn’t have a structured or consistent email marketing strategy in place.
The brand wasn’t tapping into the full potential of email marketing to engage their customers, increase sales, or drive customer loyalty, which led to underutilized potential.
Lack of Automation
Despite having a pricey subscription of Mailchimp, Bnb Supplies’ email marketing efforts lacked automation and sophisticated workflows that could have helped in building more efficient email marketing campaigns. The business relied solely on digital marketing, primarily SEO driven by Kellie (one of the founders) to bolster their revenue.
From Manual Mayhem to Automated Success: SmartrMail’s Impact on Bnb Supplies
Bnb Supplies transformed its email marketing by switching to SmartrMail. This transition brought significant efficiencies, allowing the company to boost both revenue and subscriber growth.
Enhanced Automation Capabilities
SmartrMail’s advanced automation features, including robust welcome series, abandoned cart emails and thank you emails that transformed how Bnb Wholesale Supplies interacted with their customers.
By automating these key touchpoints, they could engage with customers at the right time, recover lost sales, and nurture leads efficiently. This reduced the need for manual work, minimizing errors and maximizing revenue opportunities.
Streamlined Performance Tracking and Analytics
SmartrMail provided comprehensive reporting and analytics tools that simplified tracking and analyzing email performance. With detailed insights into campaign effectiveness and customer behavior, Bnb Wholesale Supplies gained the ability to make data-driven decisions.
This enhanced visibility allowed them to optimize their email marketing efforts and accurately measure their return on investment.
Customized Smart Segments for Targeted Campaigns
Leveraging SmartrMail’s product-based smart segments, Bnb Wholesale Supplies could track users across different product categories and tailor their marketing efforts more effectively.
This feature enabled them to send personalized content and product recommendations, significantly improving engagement rates and conversion.
Results Achieved
Bnb Supplies was barely able to achieve anything with their previous email marketing software. With SmartrMail, they were able to boost email sales revenue and also reduce their manual efforts drastically.
Here is a gist of the major results achieved.
31% of Sales from Email Marketing
Bnb Wholesale Supplies saw a significant boost in their email marketing revenue. Sales from email marketing accounts for 31% of their total sales. The integration of SmartrMail’s advanced automation and targeted campaigns for specific segments played a crucial role in this revenue growth. The welcome series email automation alone generated $289k in revenue since transitioning to SmartrMail.
Product Recommendation Emails Generate $1.4 Million
The Product Recommendation Emails emerged as the standout performer, generating over $1.4 million in revenue to date. This flow proved to be exceptionally effective in driving sales and engaging customers with personalized product suggestions.
12.7% Increase in Subscribers
SmartrMail’s effective email marketing strategies and lead nurturing workflows helped attract and retain more subscribers, contributing to this growth. During the past year, the subscriber base grew by 12.7%.
Reduced Manual Work and Increased Efficiency
With SmartrMail’s automation tools, Bnb Wholesale Supplies streamlined their email marketing processes. Automation flows such as Welcome Series and Abandoned Cart reminders reduced manual workload, minimized errors, and improved efficiency, enabling the team to focus on strategic initiatives rather than repetitive tasks.
Enhanced Reporting and Data-Driven Decisions
SmartrMail’s comprehensive reporting and analytics capabilities provided Bnb Wholesale Supplies with valuable insights into their email performance. This enabled them to better understand customer behavior, optimize their campaigns, and make informed decisions, leading to more effective marketing strategies.
Smarter Tools, Better Results: The Bnb Success Story
By moving to SmartrMail, Bnb Supplies unlocked powerful automation capabilities, precise segmentation, and actionable insights, allowing them to scale their email marketing strategy effectively.
With $1.1 million in email-generated sales over the past year with a 31% contribution from email sales, the results speak for themselves. Beyond the numbers, SmartrMail provided Bnb Supplies with the tools and confidence to nurture customer relationships, drive engagement, and achieve sustainable growth.
Take your email marketing to the next level with SmartrMail
With SmartrMail’s tailored email marketing capabilities, you could be the next big success story.