Every online fashion store needs to be sending abandoned cart emails. Failing to do so would be ignoring the 68 percent of customers abandoning carts on your ecommerce site.
However, when reminding customers of items in their cart, copywriters must walk a fine line between marketer and nag.
Luckily, these 5 online fashion store emails can get you started with witty copy and a strong understanding of what causes cart abandonment.
1. Shipping = Free
Why we love this:
Huckberry understands that the #1 cause of cart abandonment is unexpected shipping costs. The free shipping offer is the bold and visible, and there is only one funnel leading the customer back to their cart.
2. Forget Something? + You May Also Like?
Why we love this:
The product recommendations give other options if a customer decides they don’t like the original item added to their cart. Personalized product recommendations can be easily added with email marketing apps that track customer browsing behavior, past purchases, and email clicks.
3. Got Distracted?
Why we love this:
That photo is hilarious! One of the top 5 reasons for cart abandonment is your customer getting distracted. Bonobo also does a great job offering a support line if the customer has any questions.
4. Dear {name},
Why we love this:
Personalized emails deliver 6x higher conversion rates. Along with including the customer name, Ghurka also provides the name of their customer service representative to add a human element to the email.
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5. FOMO
Why we love this:
FOMO is real. Adding a sense of urgency to your emails can triple conversion rates. If you do choose to hold a customer’s cart, don’t hold it long. 72 percent of those who do buy from abandon carts convert in the first 24 hours.
