125+ Scary-Good Halloween Email Subject Lines for Your E-Commerce Store

Halloween is almost upon us and that means it’s time to start crafting your Halloween email campaigns. Get some inspiration from some of the best Halloween Email Subject Lines below! ?

While Halloween to most people is all about trick or treating, parties, and copious amounts of candy, merchants have another reason to be celebrating Halloween: opportunity to generate maximum sales.

According to the National Retail Federation’s annual Halloween consumer survey, consumer spending in the United States during Halloween is projected to reach $11.6 billion this year. This translates to about $104 spent by the average American adult.

So it’s not hard to see why merchants are offering Halloween deals to their customers to capture a slice of this pie. And given that email is the most effective marketing channel, it’s not hard to see why merchants turn to it. 

However, no email marketing campaign is complete without a captivating subject line. 

Especially when over a third of your email list will either open or ignore your email based on its subject line alone. 

So with your subject line having such a large impact on your open rates, we’ve curated this list of over 125+ great Halloween email subject lines. 

General Halloween subject lines

To start off, these are good multipurpose subject lines that you can take inspiration from. Generally what makes these stand out is how they incorporate an aspect of Halloween in the subject line copy. 

Some of them take things a step further by turning their subject line into a question which can be good for engagement and boost open rates. 

In general though, you’ll notice that most of these examples are short and sweet (you want to avoid your own subject lines from being too long) and it’s obvious that they’re for Halloween holiday-themed emails.

Hospitality

1. Motel 6: The best treat of Halloween

Fashion & Beauty

2. wet n wild: Be the Ring Leader this Halloween!
3. Fenty Beauty: You are cordially uninvited to the Halloween party
4. LOFT: BOO!
5. Rue La La: Scary-Good Deals. Creep it real.
6. COMRAD: Trick and/or Treat?
7. MeUndies: Have a Fang-tastic Halloween
8. Bobbi Brown: Our Kind of Halloween Mask
9. Sephora: Get Into the Spirit of Halloween with Spooky Sales

Accessories & Jewelry

10. Coach: 3 Scary-Good Bags To Buy Now
11. Paravel: Trick-Or-Treat Yourself

Home & Decor

12. Joybird: Trick-or-Treat?
13. Annie Selke: This is not a trick…
14. Home Depot: Haunt Your Home with Spooktacular Decor!
15. Walmart: Frighteningly Fun Savings: Shop Now for Halloween!

Food & Beverage

16. PetFlow: Check Out These Bone-Chilling Discounts!
17. Keurig: The Coffee You Want. When You Want It. No Tricks.
18. Subway: Trick or…
19. Chobani: Delicious Treats, No Spooky Ingredients.

Stationery & Gifts

20. Paper Source: Get These Spooktacular Best Sellers Before They Ghost!
21. Sugarfina: From Our Ghouls to Yours

Costumes & Specialty Retail

22. Spirit Halloween: Scare Up Some Fun with Halloween Costumes!

Lifestyle & Footwear

23. Rothy’s: In the spirit of Halloween.

Miscellaneous

1. Motif: Trick OR Treat? Why not both? 👻

Subject lines with Halloween emojis

Including an emoji or two in your subject line is a popular tactic among email marketers to make their emails stand out in people’s inboxes. 

While this strategy can obviously be used for anything type of email, when it comes to Halloween the most popular emojis are the Jack-o’-lantern (🎃) and ghost (👻). 

Check out these subject lines with Halloween use the most relevant emojis and some others too.

Retail & Home Decor

1. Pottery Barn Kids: 🎃 Pumpkin spice up your week with our Fall SALE!
2. Sears: 🎃 Frightful 👻 delightful 🕸️ decor 🧙 for Halloween
3. Old Time Pottery: October is Here! 🎃 See these Spooky Savings for Halloween.

Beauty & Cosmetics

4. Memebox: 🧛 Get Vamped Up for Halloween! 🦇🖤
5. Case-Mate: Halloween Masks are Here! 🎭 Protect Your Ghoul Gang 👻 — Shop Now!
6. Karity: 🎃 Pre Halloween 2 day flash sale! 🕸️🎃
7. Kay Jewelers: 🎃 Make this Halloween Boo-tiful with KAY 💍🎃

Food & Drink

8. Home Chef: 🎃 Boo! We’ve resurrected our Halloween mystery deal!
9. Sugarfina: 🍬 A SWEET fix for the Sunday Scaries 🎃
10. Salad Works: 🎃👻 No tricks! Only treats! Enjoy DOUBLE points on all purchases today, 10/31!

Toys & Collectibles

11. The Bradford Exchange: BOO 🎃 Mickey Mouse and Friends Scare Up Fun for a Glowing Disney Halloween

Fashion & Accessories

12. Wanderer Bracelets: 🎃 This is Halloween 🎃
13. Blippo Kawaii Shop: Kawaii Halloween! No Tricks… Only Treats! 🎃👻

Games & Entertainment

14. 365Games: What? Halloween already? 🎃
15. SwipeStox: Happy Halloween! 🎃

Tea & Beverages

16. David’s Tea: Halloween costume = Free tea 🎃

Deals & Savings

17. Savings.com: 🎃 Scary Savings! Get Ready for… HALLOWEEN
18. Sears: 🎃 TODAY ONLY! Play the Trick-or-Treat game … if you dare 👻

Retail & Home Decor

19. Angara: Halloween Treats: Disappearing in 6 Hrs 🎃
20. Lovepop: Our Halloween designs are quickly vanishing 👻
21. Spirit Halloween: Don’t Miss Out: Last Chance for Halloween Deals
22. Party City: Final Hours: Halloween Sale Ends Soon
23. Walmart: Last Call for Spooktacular Savings
24. H&M: Last Chance for Our Halloween Collection
25. Kohl’s: Only Hours Left for Our Halloween Sale
26. Amazon: Final Countdown: Halloween Discounts Disappear Soon
27. Home Depot: Last Chance to Haunt Your Home
28. JCPenney: Final Hours for Our Halloween Savings
29. Bed Bath & Beyond: Act Fast: Halloween Deals Disappear at Midnight

Food & Beverage

30. Weight Watchers: No Tricks, only hours left to get this treat!
31. Dunkin’: Last Call for Halloween Treats

Fashion & Accessories

32. Wanderer Bracelets: LAST CHANCE before the Halloween Collection disappears!
33. Road Runner Sports: You’ve Got 2 More Days To Treat Yo Self
34. Forever 21: Don’t Miss Out: Final Chance for Halloween Styles
35. Shein: Time’s Almost Up: Halloween Sale Ends Tonight
36. Old Navy: Last Chance for Frighteningly Good Offers

Health & Beauty

37. Ulta: Trick or Treat Yourself: Last Chance for Halloween Offers

General Retail

38. Maniology: Beware: Halloween Sale Ends Today
39. CVS: Last Chance to Grab Halloween Essentials
40. Walgreens: Don’t Wait: Halloween Deals Expire Tonight
41. Etsy: Halloween Sale Ends Soon: Get It Before It’s Gone
42. Bath & Body Works: Final Day for Halloween Specials

For more emoji usage tips, check out our guide on using emojis in subject lines here.

Email Subject Lines for Halloween Offers and Promotions

Many stores that are holding a Halloween sale will go right ahead and mention the offer in their email’s subject line. 

If your offer is compelling enough this will help with getting customers to open your campaign.

Your subject line is prime real estate to shout out Halloween-specific offers and promotions that the email could be carrying. Check out these subject lines from popular brands. 

Fashion & Beauty

1. Gorgeous Cosmetics: Just for you! ? Halloween Sale! 30% OFF storewide?
2. Lip Smacker: All Treats, No Tricks! 30% Off All Halloween Balms!
3. Attitude Clothing: ? ? 15% OFF EVERYTHING ends at midnight!
4. Nine Line Apparel: [Halloween Flash Sale] – FREE Domestic Shipping offer!
5. Kapten & Son: ? HAPPY HALLOWEEN | Get an exclusive 10% discount on your favorite styles – only for 24h!?
6. Effy Jewelry: No Tricks, Just Treats! Extra 31% Off Today Only
7. MANGO: Happy Halloween! 30% off all shirts ends today

Home & Decor

8. Overstock: Halloween Flash Sale We’ve Switched Up Your Coupon! Get $30 off Now!
9. Pottery Barn: ? Your Halloween Treat ? FREE SHIPPING (ends tomorrow!)
10. Target: Spooktacular Savings: Buy One, Get One 50% Off on Halloween Décor
11. Michaels: Wicked Deals: Up to 40% Off Halloween Decorations
12. Crate & Barrel: Halloween Countdown: Daily Deals Leading Up to Halloween
13. Bed Bath & Beyond: Creepy Clearance: Up to 60% Off Past Halloween Items
14. Costco: Haunted Halloween Bundle: Save $15 on Select Items

Food & Beverage

15. Home Chef: Happy Halloween! ? Take 50% off your first box

Retail & E-Commerce

16. Puffy: Freaky savings this Halloween – Save $300
17. Naturasil: BOO! Scary Savings Alert – Get 25% off your entire order!
18. Shein: Halloween Flash Sale: 25% Off Sitewide
19. Amazon: Last-Minute Halloween Sale: 15% Off All Items
20. H&M: 50% Off Halloween Costumes: Limited Time Only
21. Old Navy: Spooky Savings: Buy One, Get One Free on Select Items
22. CVS: Halloween Treats Sale: 20% Off on Sweets and Treats
23. Walmart: October Treats: Buy More, Save More on Halloween Items
24. Lush: Limited Edition Halloween Collection: 20% Off
25. Boohoo: Fright Night Discounts: 15% Off Sitewide

Footwear & Accessories

26. Hunter Boot: Ends Today! 20% Off Kids For The Spooky Season

Costumes & Specialty Retail

27. Party City: Halloween Costume Sale: Up to 50% Off
28. Spirit Halloween: Hauntingly Good Deals: 30% Off Selected Costumes

Retail & E-Commerce

29. Target: Get Ready for Spooky New Arrivals!
30. Wayfair: Hauntingly Good New Arrivals – Just in Time for Halloween!
31. Amazon: New Arrivals for a Wicked Halloween!
32. Kirkland’s: It’s Here! Our Halloween Collection Is Spooktacular!
33. ModCloth: Limited Edition Halloween Must-Haves – Available Now!
34. Crate & Barrel: Don’t Miss Our Spine-Tingling Halloween Collection!
35. Bed Bath & Beyond: Haunting New Arrivals Just in Time for Halloween!
36. JCPenney: Our Halloween Collection Is Here – Don’t Miss Out!
37. Costco: Shop the Spookiest New Styles for Halloween Now!

Fashion & Apparel

38. Old Navy: New Spooky Styles Are Here – Shop Now!
39. H&M: New Halloween Collection – Trick or Treat Yourself!
40. Forever 21: Spooky New Arrivals Just Dropped – Get Yours!
41. Zulily: Frighteningly Fabulous: New Collection Inside!
42. Anthropologie: New Halloween Styles That Will Give You Chills!
43. ASOS: Fresh Spooky Picks for Your Halloween Wardrobe!
44. SHEIN: Eek! Our Spookiest New Arrivals Are Here!
45. Boohoo: New Arrivals That Scream Halloween!

Beauty & Cosmetics

46. Sephora: Boo! Don’t Miss These Limited-Edition Halloween Drops!

Home & Decor

47. Pottery Barn: Wickedly Wonderful New Arrivals Await!
48. ShopDisney: Special Halloween Collection: Now in Stock!
49. Walgreens: Get Your Ghoul On with Our New Halloween Collection!

Footwear & Accessories

50. Lush: Creep It Real with Our Latest Halloween Pieces!

Department Stores

1. Macy’s: New Collection: Haunt Your Wardrobe with These Styles!

Halloween-Themed Subject Lines for Last-Chance Offers

If you’ve read our article on the best Halloween emails, you’ll know that we recommend sending more than one email as part of your Halloween campaign. 

You’ll also know that a good idea for the final email in your campaign is a ‘last chance’ or ‘final reminder’ style email that compels your customers to take action before it’s too late. 

These are subject lines from that style of last-minute Halloween email.

Lifestyle & Fashion

1. Angara: Halloween Treats: Disappearing in 6 Hrs ?
2. Lovepop: Our Halloween designs are quickly vanishing ?
3. Wanderer Bracelets: LAST CHANCE before the Halloween Collection disappears!
4. Road Runner Sports: You’ve Got 2 More Days To Treat Yo Self
5. Busuu: Last chance: It’s Time For Half Price Halloween
6. Spirit Halloween: Don’t Miss Out: Last Chance for Halloween Deals
7. H&M: Last Chance for Our Halloween Collection
8. Kohl’s: Only Hours Left for Our Halloween Sale
9. Ulta: Trick or Treat Yourself: Last Chance for Halloween Offers
10. Michaels: Spooky Savings End Today: Shop Now
11. CVS: Last Chance to Grab Halloween Essentials
12. Walgreens: Don’t Wait: Halloween Deals Expire Tonight
13. Etsy: Halloween Sale Ends Soon: Get It Before It’s Gone
14. Bath & Body Works: Final Day for Halloween Specials
15. Forever 21: Don’t Miss Out: Final Chance for Halloween Styles
16. Old Navy: Last Chance for Frighteningly Good Offers

Home & Garden

17. Home Depot: Last Chance to Haunt Your Home
18. JCPenney: Final Hours for Our Halloween Savings
19. Dunkin’: Last Call for Halloween Treats
20. Target: Hurry! Halloween Savings End Tonight
21. Party City: Final Hours: Halloween Sale Ends Soon
22. Amazon: Final Countdown: Halloween Discounts Disappear Soon
23. Shein: Time’s Almost Up: Halloween Sale Ends Tonight
24. Bed Bath & Beyond: Act Fast: Halloween Deals Disappear at Midnight

How to Write a Killer Halloween Email Subject Line

Using emojis in your Halloween subject lines can be tricky. Over-use could lead to getting more abuse complaints or reduce your open rates. The right usage will grab attention and improve open rates. 

Is there a cheat code to master emoji usage in Halloween subject lines? Follow these best practices.

Limit emoji usage to emoji per subject line

Use no more than one emoji in a subject line. Overuse of emojis can appear gimmicky or manipulative and could hurt your open rates. Find the right balance between being engaging and professional.

Position emojis at the end of the subject line

Research suggests that placing emojis at the end of subject lines can improve open rates. For Halloween-themed emails, emojis like 🎃 (Jack-o’-lantern), 👻 (ghost) chocolate (🍫) and moon (🌑) emojis could serve as a fun yet strategic element to cap off the subject line.

Ensure the subject line is strong without the emoji

Emojis should amplify an already well-written subject line. If the subject line is weak, adding an emoji won’t help. 

Always focus on creating a compelling message with your subject line first. An emoji is only an optional and additional decor to your subject line. 

Segment your audience

Use emojis strategically based on audience preferences. Not all your audience segments might appreciate emojis in subject lines.

For example, if you are catering to a serious crowd, like chief officers of specific functions, emojis in subject lines would be more off-putting than encouraging.

On the contrary, gen Z customers would be more likely to relate to and open an email with emojis in them. 

Segmentation and personalization help increase the relevance of your message, ensuring that emojis resonate with the right group of customers.

Avoid using emojis in serious or non-festive contexts

Emojis are more suitable for fun, promotional emails rather than serious communications. In a Halloween context, they should align with the festive tone and not distract from the main message.

Create Halloween Email Marketing Campaigns with SmartrMail

By now you should have plenty of ideas for potential subject lines to use with your Halloween campaign. 

You might even have multiple ideas that you want to try.

Luckily, SmartrMail has A/B testing tools which make trying out multiple subject lines easy. You can start A/B testing emails you send with SmartrMail right now by starting a 15-day free trial. 

If you find yourself wanting more help with writing subject lines, we’ve also got a detailed guide that includes email marketing tips on using call-to-actions, subject line length, and more. 

And if you haven’t created your email yet, we’ve got a collection of Halloween email campaigns that will help inspire your own email design.

Best of luck with your email campaign!