Are you thinking about starting your own online jewelry store on Shopify?
Whether you’re looking for some inspiration or just wanting to check out what the competition is doing, we’ve put together this list of Shopify jewelry stores to inspire your own.
And it’s not just these Shopify jewlery stores are impressive for their store layout or offerings, but the stories behind how the founders started selling jewelry online is also equally inspiring.
Many store owners started where you likely are now: with a passion to have their own store to sell jewelry and looking to take their side hustle to the next step.
So let’s check out, in no particular order, their Shopify jewelry stores and the stories behind them.
Vivian Frank – A hobby that became a full-fledged Shopify jewelry store
Vivan Frank was founded by Simona, who previously worked as a production manager for feature films in the film industry.
All that changed however after the birth of her first son, Frank, when she decided to stay at home to raise her son.
Originally Simona’s ventures in jewelry making started as a hobby where she would design and make pieces for herself. When her friends started admiring her work, she started creating jewelry pieces for them as well.
It wasn’t long before she started selling her jewelry to customers and launched her highly successful online jewelry store.
Today, Vivien Frank’s jewelry is sold globally and has been garnering atention from magazines such as Annabelle, Vogue UK, and Glamour.
👉 Check out Vivian Frank’s Shopify store here.
Pura Vida Bracelets – A dedicated Shopify jewelry store for bracelets
Pura Vida (Spanish for ‘pure life’) Bracelets is a California-based jewelry business that sells hand-crafted bracelets and jewelry through their online store. They also have offline stores in the form of boutique stores that sell directly to customers.
The inspiration for the online store came when the co-founders Griffin Thall and Paul Goodman met two artisans during a trip to Costa Rica to celebrate their graduation.
They were so impressed with how the bracelets captured the beauty of Costa Rica that they teamed up with the artisans and started selling them back home.
Today Pura Vida is a popular Shopify jewelry store that helps over 800 artisans in Costa Rica earn money from their work by selling millions of bracelets every year and is the 40th largest Shopify store in the world. And it’s no longer just bracelets, but also rings, necklaces, and charms among many other accessories.
Check out Pura Vida Bracelets’ Shopify jewelry store here.
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Vincero Watches – An online store primarily for high-quality watches
The story of Vincero Watches started when the three co-founders moved to China to start designing and manufacturing their own products back in 2010.
What they noticed was an overabundance of watches being mass-produced with as many corners cut as possible to keep costs low. So they set out to create their own watches with their own supply chain to ensure superior quality at every step of the production process.
The end result is the community they’ve built up around their brand who value quality and refuse to wear jewelry made with shortcuts taken.
And it’s not just watches they sell through their Shopify jewelry store either. The Vincero brand has expanded its jewelry line to include bracelets, sunglasses, and wallets.
👉 Check out Vincero Watches’ Shopify store here.
Vitaly – A Shopify jewelry story for genderless jewelry
Founded in Toronto in 2011, Vitaly prides itself on being an ‘experimental design movement’ producing genderless pieces of jewelry that “build upon the framework of global cultural directions”.
Most of their jewelry is made from stainless steel because it does not rust or tarnish and, more importantly for their brand, is highly recyclable.
Although the materials they use may be limited, their jewelry range is extensive. Vitalty offers a diverse selection, including rings, pendants, chains, and bracelets.
👉 Check out Vitaly’s Shopify store here.
Molten Store – A unique online store for sustainable and upcycled jewelry
Based in Brisbane, Australia, Molten Store is a jewelry store with a focus on sustainability and upcycling jewelry.
In addition to producing high-quality jewelry from reclaimed materials, Molten Store also has a “swap your jewelry” program that lets customers trade in their unwanted jewelry for store credit.
It’s not just about sustainability, though. Molten Store’s core mission is to ‘connect customers with their dream jewelry,’ and they describe themselves as ‘vintage jewelry history buffs.
Perhaps the best way to describe their Shopify store is as the “antique store for millennials.”
👉 Check out Molten Store’s Shopify store here.
Missoma – A top-visited Shopify jewelry store for creative jewelry
Missoma is one of the most visited Shopify jewelry stores in the world. Naturally, they are quite a bit larger than most of the other Shopify stores on this list. But that doesn’t mean they haven’t strayed from their mission or are any less inspiring.
Founded by Marisa Hordern, Missoma’s mission is to inspire confidence, spark creativity, and fuel collaboration.
Because of their size, they also have an extensive collection of different types of jewelry and have fantastic product reviews.
👉 Check out Missoma’s Shopify store here.
YCL Jewels – One among the top successful shopify jewelry stores for limited edition jewelry
YCL Jewels was founded by Fabienne, a self-taught artisan jewelry maker and designer who started her business after quitting her job as a nurse.
Although YCL has grown since Fabienne started it in 2013, all of its pieces are still handmade, and most are still designed in-house.
YCL also emphasizes limited edition jewelry, ensuring that once a collection is sold, it is never produced again.
👉 Check out YCL Jewels’ Shopify store here.
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King Ice – One of the top Shopify jewelry stores for hip-hop accessories
King Ice is a bit different from other Shopify jewelry stores on this list in that instead of producing feminine pieces of jewelry, they offer high-quality hip-hop jewelry inspired by urban culture.
Founded in Los Angeles in 2007, King Ice’s specialization in streetwear culture and aim to bridge the gap between artist, culture, and people has led them to become an internationally recognized brand.
They have also collaborated with plenty of big-name brands including Warner Bros. Viacom, 20th Century Fox, Death Row Records, and Snoop Dogg to supply jewelry in films and music videos.
👉 Check out King Ice’s Shopify store here.
By Charlotte – A dedicated Shopify jewelry store for spiritual jewelry
By Charlotte was founded in 2012 by Charlotte Blakeney, inspired by her love for ‘semi-precious gemstones, crystals, symbols, and their deeper meanings.
Today, By Charlotte still aims to instill every piece of jewelry they make with “deeper meanings of spirituality and enlightenment” to “inspire and empower the wearer”.
In addition to their online Shopify store, they also sell jewelry in their flagship boutique store.
👉 Check out By Charlotte’s Shopify store here.
Gwen Delicious – An online store that sells jewelry for everyone
Gwen Delicious’ story started when its founder, Bonnie Doyle, used to watch her father design and create jewelry in his own workshop.
Bonnie didn’t immediately follow in her father’s footsteps, however. Originally she had a day job and it wasn’t until she became a stay-at-home mother after health complications with her second child that she started Gwen Delicious.
What started off as a creative outlet to deal with life’s challenges is now a full-time business and Bonnie’s husband has even quit his job to help the business grow as well.
In terms of the jewelry, the store sells s a wide range of fine jewelry including necklaces, wedding rings, earrings, and cufflinks.
👉 Check out Gwen Delicious’ Shopify jewelry store here.
It’s a wrap on some of the most successful Shopify jewelry stores
So there you have it, our top picks for the best Shopify jewelry stores in 2021.
Hopefully, you’re now excited to start selling jewelry online, or if you’ve already begun, to make improvements to your Shopify store to make it as inspiring as the examples we’ve discussed.
When you get your store up and running, be sure to check out our email marketing for jewelry stores guide to ensure your store is as successful as it can be.
If you know of any other great jewelry stores on Shopify, feel free to mention them in the comments below!
Frequently Asked Questions (FAQs) about Shopify jewelry stores
You can start by signing up for a Shopify account, choosing a Shopify theme, and setting up your product pages with high-quality images and detailed descriptions. To make your Shopify jewelry store standout, highlight its unique selling point, create systems for critical business operations and use targeted marketing campaigns to win more customers. The online business journey of going from a newbie to one of the best jewelry stores is challenging, but worth the effort.
Shopify offers numerous features and integrations tailored for eCommerce, making it an excellent ecommerce platform for selling jewelry online. The SmartrMail Shopify integration that takes care of email marketing.
Using high-quality images, featured collection photos for specific design lines, adding detailed product descriptions, and using SEO-friendly titles and tags to optimize your listings should help promote sales as well as your product ranking.
Yes, Shopify allows easy integration with social media platforms like Instagram and Facebook, enabling you to boost sales from these channels.
Shopify offers built-in inventory management tools as well as third-party integrations that help you track stock levels, set up alerts for low stock, and manage multiple variants of products.
Shopify supports a wide range of payment gateways, including Shopify Payments, PayPal, Stripe, and more, allowing you to accept various payment methods.
Shopify allows you to set up custom shipping costs, print shipping labels, and create a clear returns policy to handle customer returns smoothly. There are dedicated options to manage both domestic shipping and to cross-sell your jewelry store to a global market.
Focus on clear navigation, fast loading times, offer free shipping, detailed product pages, and excellent customer service to enhance the shopping experience.
You can get several useful apps like SmartMail for email marketing, Fomo for social proof, and Yotpo for customer reviews from the Shopify app store. There are several others apps as well that can help with your marketing campaigns.
Yes, you can offer custom or personalized jewelry by using apps like Bold Product Options or Infinite Options to allow customers to customize their orders.
Shopify is well-equipped to handle the sale of fine jewelry. Be sure to provide detailed product descriptions, certifications, and high-resolution images.
Implement SEO best practices, engage in social media marketing, run Google Ads, and utilize email marketing to drive targeted traffic to your store.
Ensure compliance with local laws regarding selling precious metals, semi-precious gemstones, and jewelry, including proper labeling and certifications.
Use Shopify’s analytics dashboard to monitor sales, traffic, and customer behavior, and consider integrating Google Analytics for more detailed insights.
Costs include your Shopify subscription, marketplace fees, payment gateway fees, app costs, domain registration, and cost of any third-party integrations.
