Picture a “potential” customer landing on your Magento eCommerce store only to leave without making a purchase.
Well, you don’t have to picture this if you’re in eCommerce—you see it happening now and then.
Why? Because you don’t do enough persuasive marketing that convinces your audience to buy.
Most store owners perceive that marketing is bringing leads to their website, but it doesn’t end there.
eCommerce marketing is ongoing and continues even after customers make a purchase. From attracting the right customers to managing inventory and providing timely customer service, marketing in eCommerce requires a full-funnel approach.
To do just this, you need to have the right eCommerce marketing tools in place that help you add value throughout the customer journey. In this article, we’ll take a close look at each tool that can enable full-funnel marketing for your store.
Let’s begin.
What should the marketing stack of a Magento eCommerce store look like?
Building a full-funnel eCommerce marketing plan involves thinking about all the possible touchpoints of your customers. You need an elaborative yet efficient marketing stack that covers all aspects of customer engagement and business operations.
Here’s what the ideal marketing stack for an eCommerce store may include.
1. Email marketing tool
Email marketing, the oldest channel remains a powerful one for eCommerce. An email marketing tool can help you be in direct contact with your customers giving you the opportunity for engagement and feedback. Using such a tool, you will be able to run email campaigns, track their performance, see which emails are bringing in customers, and double down on those.
2. Social media marketing platform
Do you know that 76% of consumers have bought a product they saw in a brand’s social media post? Social media today is molding our thinking powers and highly influencing our decisions.
This makes it a lucrative channel for brands to engage with their audience. Using a social media platform, you can do targeted advertising to reach specific demographics based on interests, behaviors, and even geographic locations.
3. Marketing automation tool
Marketing to your total addressable market (TAM) can lead to a lot of manual work like sending emails, nurturing leads, and segmenting customers. Marketing automation tools put these repetitive and manual tasks on auto-pilot, adding scale to your efforts. This frees up your marketing teams to focus more on the strategy part.
4. Customer relationship management (CRM)
CRM platforms are the powerhouses of customer data. These unify customer interactions and offer insights to help you understand and anticipate their needs. A CRM gives you deep data for targeted marketing messaging, personalized recommendations, and proactive customer service.
5. Customer service platforms
Good customer service has the power to turn first-time buyers into loyal, repeat customers for your Magento eCommerce store. You may use a dedicated platform for quick and effective resolution of customer issues like refunds, exchanges, etc. Also, ensure you are available on multiple channels to support and assist your customers.
Addressing customer issues builds trust in your brand and helps you with feedback and insights for product improvements and adjusting marketing strategies.
6. Analytics tools
The only way to identify challenges and future opportunities is to be aware of the present state i.e. how your marketing efforts are currently performing. Analytics tools help you track different metrics to evaluate the performance of your marketing campaigns.
Such tools can reveal valuable data like what drives conversions, where customers drop off in the sales funnel, and which marketing channels deliver the highest ROI.
7. SEO and content marketing
The first step to marketing your product is making your audience aware. By creating a content strategy based on the pain points and search intent of your audience, you can rank higher on the search engine results pages (SERPs), attracting quality leads and traffic to your Magento store.
Thorough keyword research, strategic placement of these keywords, earning backlinks from authoritative sites, and regular production and updates to the content can bring sustainable SEO success to your eCommerce website.
8. Referral marketing
92% of buyers trust recommendations and suggestions from friends and family more than any advertising. This makes your existing customers an excellent channel for marketing.
Referral marketing involves turning satisfied customers into brand ambassadors to acquire new customers. Their trusted recommendations help you reach potential buyers quickly. To maximize this channel, ensure you incentivize your referrals. Offer a shopping voucher, discount code, or a freebie with their next order to encourage them to share their positive experiences and attract new customers.
Referral programs not only lower your acquisition costs but also bring a higher ROI compared to traditional marketing channels.
9. Supply chain management/Inventory management
For customers to return to your eCommerce store, you need to ensure products they want are easily available, orders are fulfilled in no time, and customers receive timely deliveries. An inventory management tool allows you to minimize stockouts, reduce excess inventory costs, and strategically upsell and cross-sell during the customer’s shopping journey.
Must-have Magento eCommerce marketing tools for your store
Now that you have a checklist, we will discuss which specific tools are available in the market for you to build a winning marketing stack.
1. Fomo
First up is Fomo, a social proof marketing platform that increases conversions through dynamic, customizable social proof notifications on the website by creating a sense of urgency.
The platform offers unlimited message variations specifically to engage visitors. You get full control with features like templates and page rules, allowing precise content customization. It supports over 105 integrations and has multilingual capabilities for extensive reach.
Key features
- Page and template rules: You get complete creative freedom to manipulate and customize how data is displayed on their website. Control what visitors see and where on the webpage. Template rules include dynamic content personalization based on visitor behavior, location, or other criteria.
- Theme builder: Customize the visual appearance of your website easily. It offers pre-made themes that can be edited and changed with a simple point-and-click interface. For those with design expertise, it also allows for deeper customization using CSS.
- Insights: By analyzing aggregate data trends and specific user interactions, the platform generates actionable insights for optimizing on-page conversions. This is done by understanding visitor behavior, identifying bottlenecks in the user journey, and refining engagement strategies.
Rated 4.4 out of 5 ⭐ on G2 and 4.9 out of 5 ⭐ on Capterra
Pricing plans
Plans begin from just $25/month and go up to $499/month. Explore the platform pricing here.
2. SmartrMail
Next up is SmartrMail, an email and SMS marketing platform built to stay connected with your eCommerce store customers. From abandoned cart recovery to personalized cross-sells and SMS campaigns, it helps maximize your sales revenue.
With built-in machine learning for product recommendations and integrations with leading eCommerce platforms like Magento, SmartrMail ensures every email encourages action.
Key features
- Automated flow builder: Design automated workflows specific to customer journeys using the drag-and-drop flow builder. You can create personalized experiences from onboarding sequences to abandoned cart reminders.
- Product lookup: You can easily integrate product details into your email campaigns with a single click. Include product images, prices, and detailed descriptions directly within your emails to better showcase your offerings. This assists with product promotion, making it quick and convenient for you to highlight key products and encourage sales.
- Email list segmentation: SmartrMail lets you segment your email subscribers based on opens, clicks, and other engagement metrics so that you can customize your messaging for different audience segments, ensuring the relevance of your email campaigns.
Rated 4.8 out of 5 ⭐ on G2 and Capterra
Pricing plans
The essential plan is priced at $9.80 but offers limited usage. Learn more about their plans here.
3. Flockler
Well-organized and dynamic Instagram pages and social media feeds can keep you glued to your device for hours. You can bring that same experience to your website, event display, or any other digital service with Flockler’s social media aggregation platform.
Using Flockler, you can build a social media feed to display on your website, collect and showcase reviews, and add shopping tags to your UGC for a one-click customer shopping experience. All of this translates into more sales for your eCommerce store.
Key features
- Social media walls and feeds: Create Social Media Walls optimized for all your devices by combining hashtags, usernames, and pages from platforms like Instagram, Facebook, X, etc. Select from engaging layouts such as Grid, and Carousel, and seamlessly embed these feeds onto your digital screens for live and interactive content.
- Ask and showcase reviews: You can further collect star ratings, images, and text from happy customers. After collection, display these on any website and integrate them into emails and social media for powerful social proof that builds credibility.
- Shopping tags for user-generated content (UGC): Easily tag products in images and videos of UGC. Adding social proof with your offering makes your webshop reliable. You can also automatically display online reviews and social proof on the category and product pages.
Rated 4.8 out of 5 ⭐ on G2 and 4.5 out of 5 ⭐ on Capterra
Pricing plans
The Lite plan starts at $51/month, perfect for smaller marketing teams. Get into more details here.
4. Social Pilot
As the name suggests, Social Pilot is a social media marketing platform that brings together all your social channels on one screen. You can plan social content using the AI assistant in seconds and collaborate with your team on content approvals, content brainstorming, campaign planning, and more.
Key features
- Content Calendar to plan, organize, and schedule posts
- Unified inbox for multiple channels
- AI assistant for content writing
- Bulk scheduling for 500+ posts
- Content approval workflows
- Pre-approved content for quick publishing
- Social analytics to track views, likes, comments, etc
Rated 4.5 out of 5 ⭐ on G2 and 4.4 out of 5 ⭐ on Capterra
Pricing plans
Social Pilot has four pricing plans to cater to different business needs. Plans start at just $25 per month, billed annually. Learn more here.
5. Typeform
Typeform is a no-code form builder that helps e-commerce stores. It helps in creating interactive forms and surveys to gather customer feedback, conduct market research, share quizzes for user engagement, or simply collect data for future strategies. It has over 120 existing integrations and seamlessly blends with your existing marketing stack.
Key features
- Branded one-question at-a-time survey structure
- 28 editable question types
- Detailed analysis like average and most popular responses
- Code embedding for emails and landing pages.
- AI to build better and more effective forms
Rated 4.5 out of 5 ⭐ on G2 and 4.7 out of 5 ⭐ on Capterra
Pricing plans
Plans start at $25 per month. View full details here.
6. Yotpo
Next up on our list of best marketing tools for eCommerce is Yotpo, a multi-product platform that offers email & SMS marketing, review and UGC, referral programs, and subscription launching. It’s review and UGC platform lets you collect reviews from multiple channels to showcase and analyze them.
Key features
- Personalized multi-channel review requests
- AI features like sentiment analysis to better understand customer reviews
- Smart review prompts to suggest relevant review topics
- Media submissions available with reviews
- User-generated images and videos, curated from different sources
- Synced reviews across key platforms
Rated 4.3 out of 5 ⭐ on G2 and 4.6 out of 5 ⭐ on Capterra
Pricing plans
Yotpo offers different plans for its different products. Its review and UGC platform has two plans starting from $79 per month for up to 500 orders/month.
7. Marketo
Marketo is a marketing automation platform that helps eCommerce stores build self-led customer journeys. It uses data and AI to build workflows, track impact, and reach, create in-depth profiles, and find and segment new prospects and audiences.
Key features
- AI-powered audience building and segmentation
- Personalization across web pages, emails, social media, SMS, etc
- Intelligent scoring and qualification models
- Triggered activities and workflows
- Revenue performance by channel and program
Rated 4.1 out of 5 ⭐ on G2 and 4.3 out of 5 ⭐ on Capterra
Pricing plans
You will have to request pricing from their team.
8. Hotjar
Hotjar is an elaborate analytics tool that offers product experience insights showing how users behave and what they feel strongly about. Its heatmaps show you exactly where users move, click, and scroll so that the relevant teams can remove friction and optimize the experience.
Key features
- Saved heatmaps for quick access
- Testing environment for UI, design elements, etc
- Auto-generation of onsite and exit surveys for users
- Access to session recordings
- Ability to set up live interviews
- User behavior comparison across multiple devices
Rated 4.3 out of 5 ⭐ on G2 and 4.7 out of 5 ⭐ on Capterra
Pricing plans
The starting plan is priced at $32/month. They also offer a forever-free plan with unlimited heatmaps. Learn more about their pricing.
9. WebEngage
WebEngage is also a multi-product marketing automation platform that streamlines multiple aspects of your Magento store eCommerce marketing. It offers real-time insights, dynamic micro-segmentation, drag-and-drop workflow builder, automated & personalized campaigns, and an analytics dashboard to measure the ROI.
Key features
- Consolidation of customer data from multiple sources
- Customers’ behavioral and product usage patterns
- Building and prioritization of customer segments
- Business-triggered events and contextual campaigns
- Web and app experience personalization
Rated 4.5 out of 5 ⭐ on G2 and Capterra
Pricing plans
The pricing plans are not published on their website. Contact their team to know more.
10. Omnisend
Next up on our list of marketing tools for eCommerce is Omnisend, It is an email and SMS marketing platform designed for eCommerce stores, It offers seamless integration, pre-made automation templates, and the ability to create targeted campaigns.
With Omnisend, you can automate sales-driving workflows while combining email with SMS for a multichannel experience.
Key features
- Email templates along with an email builder
- Pre-built eCommerce workflows with a drag & drop editor
- Contact segmentation based on on-site behavior, message engagement, etc
- Popups, teasers, etc to capture visitor contact details
- Automated review collection, segmentation, and showcase
- Sales, campaign & automation reports
Rated 4.6 out of 5 ⭐ on G2 and 4.7 out of 5 ⭐ on Capterra
Pricing plans
The standard plan is priced at $16 per month. They also offer a forever-free plan with limited usage. Learn more here.
11. Optimizely
Optimizely is a robust tool that has multiple platforms under its umbrella. It combines web experimentation with content management and marketing platforms, allowing you to manage the entire content supply chain. The multiple product modules allow users to choose based on their business needs without paying for features they don’t require.
Key features
- Content marketing platform to plan, create, and reuse content
- Digital asset management library
- Content recommendations for tailored visitor experiences
- Ability to build custom audiences
- Testing environment that uses customer data for personalization
Rated 4.2 out of 5 ⭐ on G2 and 4 out of 5 ⭐ on Capterra
Pricing plans
The pricing is available on request and depends on your needs.
12. Mixpanel
Next up on our list of best Magento eCommerce marketing tools is Mixpanel, a product insights platform that helps marketing teams understand user behavior by providing real-time insights into user actions and cross-channel performance. With Mixpanel, you can perform in-depth lifecycle analysis, track multi-touch attribution, and collaborate across teams.
Key features
- Automated tracking of website page views, bounce rate, and session duration
- Cart analysis for product trends in users’ carts
- Cross-channel performance tracking
- Analysis of user cohorts for tailored marketing strategies
- Full lifecycle analysis to track multi-touch attribution
Rated 4.6 out of 5 ⭐ on G2 and 4.5 out of 5 ⭐ on Capterra
Pricing plans
There’s only one paid plan that will cost you around $28/month. They offer a free plan for smaller teams with limited usage. Learn more.
13. Zendesk
Zendesk is a complete customer service solution that simplifies customer interactions and support operations. Its capabilities range from personalized messaging and AI-driven automation to ticket tracking and detailed analytics.
Zendesk helps eCommerce businesses provide high-quality support leading to satisfied customers, repeat business, and eventually referrals.
Key features
- Email, chat, voice, social messaging and more
- AI agents for automated and personalized replies
- Help center for self-service
- Prebuilt analytics dashboards
- Customized triggers and automation
- CSAT ratings and service level agreements (SLAs)
Rated 4.3 out of 5 ⭐ on G2 and 4.4 out of 5 ⭐ on Capterra
Pricing plans
Plans start at $55 per agent/month. Get more details here.
14. Google Analytics-4
The next one on our list of best marketing tools for eCommerce is Google Analytics 4 (GA4). The popular insights-rich platform of GA-4 also comes in handy for eCommerce business owners as it offers detailed eCommerce analytics, tracking everything from product views to refund rates. These insights help you optimize inventory, merchandising, and site experience based on customer behavior.
For example, you might find that Denim skirts sell more than any other material helping you adjust your stock level and marketing strategy accordingly.
Key features
- Event-based data model to capture user interactions with website/app
- Customization of analytics data by collecting information specific to your business
- Details about money generated and revenue sources
- Access to raw user activity data captured on a website
- User behavior and traffic analysis
Rated 4.5 out of 5 ⭐ on G2
Pricing plans
Google Analytics 4 (GA4) Standard is free to use. They also have a paid version priced at $50k per year.
15. Ahrefs
Ahrefs is a widely used SEO platform, popular for its large database. It provides detailed insights into your eCommerce website’s performance and your competitors’ strategies. This solution helps you identify growth opportunities, optimize your content for search engines, and drive more organic traffic to your Magento store.
Key features
- Keyword explorer for winning keyword ideas
- High-level view of all projects to track their SEO performance
- Competitors’ backlinks and keyword rankings research
- Site audit for SEO issues
- Ranking monitoring on desktop and mobile
- Content explorer for content ideas and link opportunities
Rated 4.5 out of 5 ⭐ on G2 and 4.7 out of 5 ⭐ on Capterra
Pricing plans
The starting plan will cost you around $129 per month. Find more about their packages.
16. Referral Candy
Referral Candy is a referral marketing platform that uses the existing customer base of an eCommerce store to acquire new customers. It enables you to create, and manage referral programs, track reward distribution, and access detailed analytics.
Referral Candy helps increase word-of-mouth marketing, reduce customer acquisition costs, and ultimately boost revenue.
Key features
- Automated referral program workflows
- Sales, traffic, and, customer insights
- Referral message templates with HTML & CSS editing
- Referral program promotion via emails, newsletters, signup forms, and more
- Seamless integrations including Magento
Rated 4.4 out of 5 ⭐ on G2 and 4.5 out of 5 ⭐ on Capterra
Pricing plans
There are two pricing plans, with the premium plan starting at $47 per month, billed yearly. Learn more here.
17. ShipStation
Last but not the least on our list is ShipStation which is an eCommerce shipping solution to manage orders from multiple channels in one place. It optimizes your overall shipping cycle, helping you save time, and shipping costs, and improve customer satisfaction with timely deliveries.
Key features
- Order management with integrations to 70+ selling channels
- Automated actions to orders based on set criteria
- Generation of discounted shipping labels for online orders
- Branded and customized shipping labels, returns portal, and tracking page
- Inventory management from warehouse or remote locations
- Easy integrations with marketplaces, shopping carts, and more
Rated 4.3 out of 5 ⭐ on G2 and 4.6 out of 5 ⭐ on Capterra
Pricing plans
They have multiple plans based on the number of shipments. ShipStation offers a free plan for up to 25 shipments per month. Find out more here.
Don’t let your marketing stack become Frankenstack
Now, this is an exhaustive list of marketing tools for eCommerce. You might not need all of these or maybe you can find two or more capabilities in one single platform. Plus, you obviously don’t want a Frankenstack which is nothing but an overloaded tech stack that’s difficult to manage and simply inefficient.
Here’s our two cents:
- Consider opting for platforms that combine the maximum capabilities you need into a single integrated solution. Tools like SmartrMail and Zendesk bring together multiple features into one solution.
- Look for versatile platforms that offer integrations with different tools and provide a holistic view of your eCommerce operations.
- Choose tools that can grow with your business. As your Magento store expands, so will your needs. Scalable solutions allow you to add functionalities without overhauling your entire tech stack.
Now go ahead, take different tools for spin, and find out which ones best meet your needs.
