Spring break marks the changing of the seasons for many consumers. While some families travel, others stay at home. Regardless of where people are, it’s a great time for your eCommerce website! No matter where your target consumer is, they can still make purchases online.
Individuals can seem difficult to attract, but never fear, if you utilize any of the tactics below, you can be sure to pull them into visiting your site.
Blog About Spring Uses for Products
Blogs are a way to give customers insights into various topics around your brand. Posts can range from a new product update to a tutorial on how to use two products together.
For spring break, you should think about finding fresh content to use on your blog. Find out what’s trending or new on other outlets. If you have a product that can either be plugged using that news story or offers a solution to a current problem in an area, blog about it.
For instance, if you have a new line of rainwear available on your website, blog about your 10 essential pieces of rainwear for people who’ve had too much rain during their spring. You can provide links to your product pages or other useful pages within your blog posts.
Target Customers on Social Media
Set the mood for spring across social media channels. By using colors and themes associated with spring, your brand can convey or spotlight products and discounts that are running for the season. Videos are another way to highlight spring offerings. You can discuss either a promotion or showcase a DIY project using your product in these videos. By helping the customer understand how to use the product, you can close out the video with where to buy it online.
People enjoy using eCommerce websites because of the simplicity in purchasing a product no matter where they are located. You should use that to your advantage. Spring break is a time of travel for all types of people. Locate your target audience and promote your brand, or a discount, across their social media channels. For example, a family-oriented eCommerce website is going to have big success running a geo-targetting campaign near Orlando, Florida.
Implement Discounts or Sales to Attract New Customers
A sales promotion is a great way to get people visiting your website for deals on anything from left over winter stock to newer items. Blippr reports that 29% of online shoppers will buy a heavily discounted item they did not originally intend to purchase, which is an opportunity for you to clear out older stock to make room for new spring and summer items.
For these campaigns, don’t be afraid to think outside the box. Spring is a diving board for summer. Instead of a solely spring break promotion, use the week as a teaser for what’s to come in summer. Offer limited amounts of new products to VIP shoppers and ask them to post their opinions on social media. This tactic can help brands in the long run by building good will between shoppers and your brand, and allows you to test run something before pouring lots of time and money into it.
Email Your Customers
Email campaigns are a great way to get in front of consumers with messaging and promotions during spring break. It gives people a chance to pick and choose what pieces of content they want to interact with. From blog posts to social posts, emails contain a variety of calls to action or overviews of what’s going on with your brand or business. Emails alert customers to discounted stock or new products for the next season and they work great during the change of seasons.
These emails are an opportunity to explain something at length. Rather than using a 250 character or less tweet, an email can discuss what the promotion is and what discounts are being offered at length. You can also explain promotions along with limitations and exclusions. Or, you can provide a sneak peek of a blog post or new spring product. Each section can link to a page on your eCommerce site to help your consumers get to the right page.
With a little planning, your spring break marketing can be a success for your eCommerce website. Think about what you want to achieve, and brainstorm ways to reach that goal. Bottom line, spring break is a great time to get visits to your eCommerce website.
Author Bio: Marie Johnson is a contributor to Enlightened Digital, UX designer and technology writer from New York City. When she’s not writing, you can find her strolling through Central Park with a cappuccino in hand.
