Your subscribers receive hundreds of emails every day, but not all of them get opened. The key difference between the ones they open and the ones they ignore? The subject line.
When sending a thank-you email, you don’t want to waste the opportunity with a weak subject line. After all, if it doesn’t stand out, it won’t get opened—and worse, the wrong one might even land your email in the spam folder.
Simply put, subject lines can make or break your thank you email campaign.
But don’t worry—we’re here to do the heavy lifting for you.
In this blog, you’ll find 150+ engaging thank-you email subject lines to boost your open rates, plus expert tips to help you nail it. 🚀
Why does your eCommerce email marketing strategy require thank-you emails?
The reality of the internet is that it shows your customers your alternative almost every day.
In this feast of options, your brand stands out with that extra impact thank you emails have on your customer’s psychology.
Dropping a thank-you email is like a secret handshake with your customers, acknowledging and appreciating their connection with your brand.
This strengthens the customer’s emotional bond with the brand by stimulating the feeling of satisfaction and happiness.
When customers feel valued, they are more likely to become repeat buyers and brand advocates because they feel they can reciprocate the gesture.
You can send thank you emails for:
- Newsletter sign-ups or account creation
- Completed purchases
- Positive reviews or feedback
- Customer milestones (birthdays, anniversaries)
- Post-campaign or sale appreciation
- Survey or giveaway participation
- Recognizing loyal customers or VIPs
Thank you emails are also a perfect opportunity to encourage further engagement, such as asking for reviews, offering exclusive discounts, or promoting related products.
For example, a skincare brand can suggest a matching moisturizer and sunscreen in their thank you email for a face cleanser purchase.
The idea is to use the opportunity wisely:
- Suggest gifts in birthday thank-you emails
- Highlight bestsellers in sign-up emails
- Upsell and cross-sell in post-purchase emails
- Request reviews to boost social proof
- Offer exclusive discounts for repeat purchases
With so much riding on thank you emails, it’s important to craft the right subject lines for them to get opened in the first place.
See what works—100 subject lines from 100 brands.
100+ thank you email subject line examples for you
Sometimes, the best way to write your subject lines is to see what other brands have used for their thank-you emails.
That’s why we’ve put together this list of 100 examples to serve as inspiration for your own.
All-purpose subject lines
Whether you’re thanking customers for their most recent purchase, for signing up to your email list, or just simply thanking them in general, these are general subject line examples you can easily adapt:
1. A note from our founders – Fitbit
2. Big News and Bigger Thanks. – MindBody
3. Following up to say thank you – American Museum of Natural History
4. From the bottom of our hearts. And dog bowls. – Bark
5. From The Bottom of Our Hearts… – American Heart Association
6. Not A Marketing Email – Brooklinen
7. Thank You for an Amazing Year – Tinker Watches
8. Thank you for being in the fight for true freedom with us. – NextGen America
9. Thank You for Registering at Our Store – Vermont Country Store
10. Thank you for subscribing to Diggin’ in the Dirt Newsletter – Garden Crossings
11. Thank you for Supporting Independent Retailers! – Original Parts Group
12. Thank You, Thank You, Thank You! – Thorntons (UK)
13. THANK YOU! We’re almost SOLD OUT! – Fashion to Figure
14. Thanks for a super fly 2019! – Flywheel
15. Thanks for connecting with us! – United Way Massachusetts Bay
16. Thanks for having great taste – Alex Mill
17. Thanks for helping us – Revolution Tea
18. Thanks for your purchase! – Ales Nesetril
19. The most delicious thank-you – Betty’s Cafe Tea Rooms
20. WE Appreciate YOU weekend starts NOW! – Blue Steel
21. We Appreciate You! Free Shipping & Double Points + Totes with Pockets – Sea Bags
22. We think you’re 1 in 10 million. Here’s some free Trello Gold. – Trello
23. We’re so grateful for you we’re saying thank you twice! – Trusted Health Products
24. We’re Showing Our Appreciation — For You! – Betabrand
25. With Gratitude – Artifact Uprising
26. You showed up in a big way – Patagonia
27. You’re confirmed – thank you for signing up – Williams Sonoma
28. You’re one in a million – TransferWise
29. You’re the best! – David’s Tea
Email subject line examples that feature emojis
Adding an emoji to your subject line is a great way to make it stand out in people’s inboxes and get your emails opened. Just like the examples below have done:
30. We’d like to thank you ➡️ Verified offer inside ⚾ – Baseball Monkey
31. We’d like to thank you with this… 🏡 – Better Homes and Gardens
32. Open quick, we want to thank you! ⏳ – Choice Home Warranty
33. Showing Our Appreciation: Save Up To 90% OFF 💸 – Daily Sale
34. (Approved) We’d like to thank you with a limited-time deal ✅ – Family Circle
35. Just a little something to say thank you! (See What’s Inside) 🎁 – Fine Stationery
36. Because we appreciate you, use this promo code! ✨ – Fragrance X
37. Thank you! ☀️ – Fragrant Jewels
38. A gift to show our appreciation: 6 free cigars 🎉 – JR Cigars
39. From the bottom of our hearts, thank you 💖 – Laura Canada
40. Exclusive Deal To Show Our Appreciation! 🏋️♀️ – PRO Compression
41. Consider it a thank you | Save Up to 20% today 🛋️ – RST Brands
42. We can’t thank you enough 🙌 Up to 20% off is inside – RST Brands
43. You’re the best — up to 35% off! THANK YOU for shopping at Sears 🛍️ – Sears
44. We appreciate you 🌟 – Simply Soles
45. Free Thank You Gift Open Now 🎁 – SOS Children’s Villages
46. THANK YOU FOR CELEBRATING PRIDE! 🌈 – SPLITS 59
47. From the Bottom of our Hearts ❤️ – Sugar Paper
48. Let us thank you ➡️ {NAME}, this coupon is yours thru tomorrow 💊 – Swanson Health Products
49. A BIG thank you ✨🌸 – Tatty Devine
50. Thank you friend ❤️ – The Cereal School
51. This is how we say thank you! 💃 – VENUS Swim & Fashion
52. Allow Us To Show Our Appreciation | Enjoy This Deal Today 🎀 – Woman Within
53. Thank You! ❤️ – You Shop Outlet
54. Thank you for caring! 🌷 – Yumi
Thank You Day subject lines
Get inspired by these Thank You Day celebration email subject lines for January 11th:
55. Thank You Day is just around the corner… – Marks and Spencer (UK)
56. Celebrating Thank You Day – The Royal Mint (UK)
57. It’s Thank You Day! – Whittard of Chelsea
58. Thank You Day Special: Get Pampered with Luxurious Skincare – Glow Essentials
59. Celebrate Thank You Day with 20% Off – HomeBliss
60. Thank You Day Appreciation: A Token of Gratitude – Joyful Jewels
61. Gratitude in Full Bloom: Thank You Day Gift for You – Bent Stems
62. A Free Gift on a Day to Say Thanks – Jangaroo
63. Shop Now and Save – Thank You Day Deals at GearZone – GearZone
64. Giving Thanks to Those Close to Us – Change Ma
Personalized subject lines
Personalizing your subject line with your customer’s name is a great way to make it stand out and boost your open rate. Here are some examples:
65. {NAME} – thank you. – American Red Cross
66. Thank you for all your support, {NAME} – Asthma UK
67. Thank You for Your Recent Purchase, {NAME}! – Bealls Florida
68. Thank you for being a member, {NAME} – Bobbi Brown Cosmetics
69. Thank you, {NAME} – Fun and Function
70. We’d like to personally thank you ✰ {NAME}, you’ve got quite the offer inside – JR Cigars
71. Welcome, {NAME}. Thank You for Joining Us. – RH
72. Thank you, {NAME}! Up To 80% OFF is our treat – Spicy Lingerie
73. Thank you for joining our newsletter, {NAME} – Sunglass Hut
74. {NAME}, we can’t thank you enough! – Walter Drake
75. {NAME}, We Appreciate You – Willow Lane Cabinetry
Short & sweet subject lines
The more wordy your thank-you email subject line, the lower the open rate. You must keep it under 70 characters.
So in the spirit of keeping things short and sweet, here are some examples of short subject lines.
76. A Special Thank You – Breo Box
77. Thank you berry much – Bubs Warehouse International (AU)
78. Thank You for Signing Up – Burberry
79. Thank you for your loyalty – Easylife
80. To Show Our Appreciation – English Gardens
81. Thank You For Caring – Food For The Poor
82. Thank you for your business – Harbor Freight
83. Thank You and Welcome – Homethreads
84. A great big THANK YOU – Lakeland (UK)
85. Friend, thank you – MAP International
86. We Appreciate YOU! – Olympia Sports
87. We’re Saying Thank You – Supplement Spot
88. A HUGE thank you – The Body Shop UK
89. Thank you for your support! – Z Chocolate
Examples mentioning a sale or special offer
Nothing says thank you to your customers like a special offer (including free shipping).
If you’re including one in your email campaign, you should definitely mention it in your subject line like in the examples below. Here are some examples:
90. Our treat: Up to 75% off as a thank you – Banana Republic Factory
91. THANK YOU! Customer Appreciation Sale Starts Today – CPAP
92. We Appreciate You – Take 15% Off Your Purchase – Delphi Glass Corp.
93. Thank You from Us | £10 Off Now – Farmison & Co
94. It’s official —> We wanted to thank you with code PERK – Gap
95. These DEALS are our way of saying thanks! – Gap
96. We’d like to thank you with an extra 40% off SALE! – Gap
97. Thank You for Visiting. Enjoy 15% Off. – Guess
98. official invite: here’s up to 75% off everything to show our appreciation – Kate Spade
99. $2.99 shipping to show our appreciation – Lillian Vernon
100. Enjoy This Thank You Offer – Miles Kimball
101. A thank-you is waiting for you: £15 off + free P&P now – Peter Hahn UK
102. 20% off everything to say thank you – Saje Natural Wellness
9 pro tips from analyzing 100+ top thank you subject lines
There’s a LOT that goes into a good subject line. But don’t worry—we’ve analyzed 100 thank you subject lines from top brands to uncover the right best practices to follow.
Here they are:
1. Personalize it
Personalization boosts open rates.
According to the 2024 Litmus report, 77% of email marketing professionals believe subject line personalization improves performance.
Simply including your recipients’ names in thank you email subject lines goes a long way. It makes them feel individually recognized and creates a sense that the communication is tailored for them.
2. Add special offers or benefits
If you’re offering something in return with your thank-you note, be sure to include it in the subject line.
The offer entices recipients to open the email and drive further engagement and purchases.
3. Add excitement and urgency
You can add phrases like “limited-time deal” or “only a few left” to prompt recipients to act quickly. But only do it when you have exclusive offers or time-sensitive promotions to promote.
4. Use Emojis (When Appropriate)
Emojis grab attention and add warmth to your message but you should carefully consider when to add emojis. Don’t use emojis for the sake of it, it can harm your open rates.
Using one or two well-placed emojis in selective subject lines is a better approach.
➡️Check out our guide on using emojis in subject lines here for more emoji usage tips and best practices.
5. Keep it short & direct
Subject lines with less than 70 characters tend to perform well. Make sure to keep your thank you email subject lines short, crisp, and direct for both desktop and mobile users.
6. Emotional appeal
You can also try to incorporate heartfelt language in your thank you email subject lines to create a stronger emotional bond.
For example: “From the bottom of our hearts… and dog bowls.” — Bark.
This not only conveys genuine thanks but encourages brand loyalty through a relatable tone.
7. Consider seasonal or event-specific messaging
If you’re sending thank-you emails for special occasions, birthdays, or anniversaries, be sure to tie the thank-you to the occasion in the subject line.
For example: “Thank You Day Special: Get Pampered with Luxurious Skincare”- Glow Essentials.
It connects gratitude to a specific celebration, making the email feel timely and thoughtful.
➡️Check out 100 Birthday Email Subject Lines to Inspire Your Own.
8. Use humor or a playful tone
A little humor or wit in your subject line can help you stand out and bring a smile to the recipient’s face, creating a positive impression of the brand. But the key is to not force it and do it when it feels right.
For example: “Thank you berry much” – Bubs Warehouse International.
9. Test different variations
No matter how well you write your subject line, you want to make sure it’s actually a good one.
How do you make sure? With A/B testing.
Chances are you’ll come up with a few different subject lines you think could work, or there were a few examples above that caught your eye. That’s good.
Having multiple subject lines in mind for your thank you campaign means you can run some A/B tests. In other words, running two subject lines at the same time to see which one generates the best open rate.
This way, you’ll have hard data backing up your decision and the confidence you’re maximizing your open rate.
Especially when you run your A/B tests properly and not just test random subject lines based on what pops into your mind.
📌We’ve put together a detailed guide on how you should approach A/B testing that explores this in much more detail here.
💡Also, looking to learn more about the subject lines, Much more than we can cover here (check out our guide on writing subject lines here for a full low-down).
Bonus: 50+ original thank you email subject line examples
Here is a set of extra thank you email subject lines that are yet to be picked up:
Thank You for the Purchase
103. “Thank You for Your Order ❤️”
104. “We’re Grateful for Your Purchase!”
105. “Your Order Is on Its Way 🚚”
106. “Thanks for trusting Us!”
107. “We Appreciate Your Business!”
108. “Your Shopping Made Our Day!”
109. “Order Confirmed – Thank You!”
110. “Thanks for Supporting Us 🎉”
111. “You’re Amazing – Thanks for Shopping!”
112. “Thank You for Choosing Us 🛍️”
Welcome Thank You Email
113. “Welcome to our world! 🎉”
114. “Thanks for Joining Our Family!”
115. “You’re In! Thank You for Joining”
116. “Welcome to the fam- {Name}!”
117. “Thanks for Signing Up!”
118. “We’re Thrilled to Have You Here!”
119. “You’re Officially One of Us!”
120. “Hello and Thank You for Joining!”
121. “We Appreciate Your Interest!”
122. “Welcome! Start Exploring Now”
Personalized Thank You Email
123. “Just for You – Thanks, [Name]!”
124. “Thanks, [Name]! You’re the Best!”
125. “We Appreciate You, [Name]!”
126. “A Special Thank You for You, [Name]!”
127. “Thanks for Being Part of Our Journey!”
128. “We’re So Grateful for You, [Name]!”
129. “A Little Thank You from Us, [Name]!”
130. “You’re a Star, [Name]! 🌟”
131. “Thank You for Trusting Us, [Name]!”
132. “[Name], Your Support Means the World to Us!”
Thank You for the Feedback
133. “Thanks for Your Feedback!”
134. “Your Opinion Helps Us Improve!”
135. “We Appreciate Your Thoughts!”
136. “Thanks for Letting Us Know!”
137. “Your Feedback Is Priceless!”
138. “Thanks for Helping Us Get Better!”
139. “We Value Your Opinion – Thank You!”
140. “Your Insights Make a Difference!”
141. “Thanks for Sharing Your Experience!”
142. “Your Feedback = Our Progress!”
Referral Thank You Email
143. “Thanks for Spreading the Word!”
144. “You’re Awesome – Thanks for Referring!”
145. “Your Referral Means Everything!”
146. “Thanks for Bringing Us Together!”
147. “You’re the Reason We Grow – Thanks!”
148. “Thanks for the Love and Referral!”
149. “We Appreciate Your Recommendation!”
150. “Your Referral Brightened Our Day!”
151. “Thank You for Supporting and Sharing!”
152. “You’re the Best – Thanks for Referring!”
Thank You for Subscribing to the Newsletter
153. “Welcome to Our Newsletter!”
154. “Thank You for Subscribing!”
155. “You’re in – Stay Tuned!”
156. “Thanks for Joining the Club!”
157. “Exciting Things Ahead – Thanks for Subscribing!”
158. “Stay Inspired – Thanks for Signing Up!”
159. “You’re on the List – Thank You!”
160. “Thanks for Staying in Touch!”
Thank you email examples with subject lines and body
Here’s how other brands ensure their subject lines and thank-you email bodies align perfectly with their marketing:
1. The North Face
Email Subject Line: Hey there! It’s nice to meet you.
The North Face is a D2C brand in the outdoor apparel and equipment industry.
In its thank-you email for sign-up, The North Face includes a short introductory message. It also features product recommendations and links to its social channels. This allows customers to explore the brand further.
2. Tata CLiQ
Subject line: A Thank You Note For You
Tata CliQ’s thank-you email serves as a heartfelt gesture, expressing appreciation for customers’ year-long association with the brand.
The email features warm and personalized notes. It also introduces its eco-friendly initiatives, showcasing the brand’s commitment to sustainability and its social media channels for customers to stay engaged.
3. Everlane
Email Subject Line: Thank You from Everlane!
Everlane, a D2C fashion brand, sends a post-purchase thank-you email with details of all the placed order items, billing, and shipping information.
This simple thank-you email strengthens relationships and creates opportunities for ongoing engagement.
4. Pipsnacks
Subject line: Thanks for checking us out.
This thank-you email from Pipsnacks stands out by combining gratitude with an exclusive 20% discount offer, enticing customers to make repeat purchases.
It also includes a warm note that promotes brand values like heirloom ingredients, healthier snacking, and sustainability.
Next steps
While you’re thank you emails will never live up to their full potential without a great subject line that gets them opened and read, you don’t want to neglect the contents of your email campaign either.
That’s why we’ve also got a collection of more thank you emails for inspiration you should check out.
For more tips on writing subject lines, our guide on subject line best practices is also well worth visiting.
FAQs
What should the subject line be for a thank you email?
A thank you email subject line should be short, warm, and genuine. It can also highlight any specific offer or value your thank email has. Some of the examples include “Thank You for Your Order ❤️” or “Our treat: Up to 75% off as a thank you”.
What is the best subject line for an email?
The best email subject lines are clear, personalized, and action-driven. For example, for thank-you emails, examples include “Thanks for Your Purchase!” or “We Appreciate You, [Name]!” These subject lines instantly grab attention while also being relevant to the content inside.
How to personalize thank you email subject lines?
Personalize thank-you email subject lines by using the recipient’s name, mentioning their recent purchase or interaction, or highlighting specific products. For instance, “Thank You for Your Order, [Name]!” or “We Appreciate Your Support, [Name]” are effective ways to make the email feel more tailored and engaging.
