Carbon Offroad Revs Up Conversions by 35% with SmartrMail
35% Increase
in conversion rate
2x Team Growth
SmartrMail Fueled Global Expansion & Team Growth
About Carbon Offroad
Carbon Offroad is an industry leader in premium offroad upgrades and performance products. Based in Coomera, Queensland, they design, test, and manufacture top-quality winches, recovery gear, and suspension systems that withstand the most challenging off-road terrains Australia has to offer. Carbon Offroad’s commitment to innovation, reliability, and customer satisfaction has earned them a reputation as a trusted provider for offroad enthusiasts and enterprises alike
Challenges Faced
While Mailchimp offered some initial success, Carbon Offroad identified several limitations that necessitated a new email marketing solution
Limited Integration
The existing email marketing solution (Mailchimp) didn’t seamlessly integrate with the Neto platform, causing operational inefficiencies for Carbon Offroad.
The past tools that Carbon Offroad used did not have the capability to seamlessly trigger newsletter campaigns. They demanded tedious manual work, especially around integrating pop ups and email marketing sequences.
Lack of Local Support
As an Australian business, Carbon Offroad required dedicated local support, which Mailchimp couldn’t provide sufficiently.
Cost Control Challenges
Managing the increasing costs of their email marketing solution became a concern as Carbon Offroad’s business expanded. They needed a more cost-effective option.
Solutions that BTA offered
When SmartrMail launched, offering a seamless integration with Neto, Carbon Offroad quickly adopted the platform due to its appealing offer and the advantage of local support. As the business transitioned to Shopify, the integration with SmartrMail proved even more comprehensive.
After a thorough market review, it was evident that SmartrMail was the best choice for their business model, providing a balance of cost-effectiveness, integration capabilities, and robust customer support.
SmartrMail’s wide array of features and capabilities perfectly aligned with Carbon Offroad’s needs, enabling them to take their email marketing efforts to new heights:
Advanced Automation
SmartrMail’s automation capabilities allow Carbon Offroad to create custom workflows that nurture leads, engage customers, and drive conversions.
Product Recommendations
SmartrMail’s automation capabilities allow Carbon Offroad to create custom workflows that nurture leads, engage customers, and drive conversions.
Seamless Integration
SmartrMail’s integration with Neto and Shopify offers a level of synergy that other competitors couldn’t match, providing a seamless experience for Carbon Offroad.
Customer Support
With SmartrMail’s customer support team with expertise in email marketing, Carbon Offroad was able to access the guidance and assistance whenever they needed it, ensuring a smooth and efficient email marketing operation.
Comprehensive Reporting and Analytics
SmartrMail provides Carbon Offroad with valuable insights into their email marketing performance, enabling them to track key metrics and optimize their campaigns for maximum impact.
“We love it, we love SmartrMail. Super easy to use and you guys are great on the support side of things. When we looked at others like HubSpot and Active Campaign, no synergy with our type of business. Moving to becoming a global business, the team has doubled in size in the last 6 months.”
Dan, Carbon Offroad
Results Achieved
1. 35% Increase in Conversion Rates
Achieved over the past 30 days due to enhanced page speeds and optimized user experiences.
2. 2x Team Growth and Global Expansion
With recent expansions towards becoming a global business, Carbon Offroad has doubled their team size in the last 6 months. SmartrMail has been instrumental in enabling this growth, providing the necessary tools and support to scale their email marketing efforts.
3. Cost-Effectiveness
SmartrMail’s competitive pricing and minimal spam issues have provided excellent value for money.
4. Enhanced Integration
The comprehensive integration with Shopify has streamlined Carbon Offroad’s email marketing operations, saving time and resources.
