TABB Apparel achieves 20% increase in sales with SmartrMail
2.5x
Increase in open rates
30%
Increase in email sales through automations
24%
Sales contribution
About the customer
TABB Apparel is a golf apparel company based in Singapore. It was born from the founder, Kenneth’s personal passion for golf and a keen eye for market opportunities. Kenneth recognized a gap in the market for stylish, functional, and affordable golf wear, and TABB Apparel quickly made a name for itself with its distinctive polo shirts.
As golf’s popularity surges in the region, driven by events such as LIV Golf in Singapore, TABB Apparel has seized the opportunity presented by the increasing demand for alternatives to major brands.
TABB’s founder, Kenneth, is a digital marketing expert with hands-on experience in email marketing and its critical role in consumer acquisition. He tried and switched multiple email marketing platforms before settling with SmartrMail.
What ticked for Kenneth in Smartrmail is its user-friendly interface, cost-effectiveness, and seamless integration of pop-ups and automated flows.
Before TABB made the switch to SmartrMail they were bogged down by several challenges that impacted revenue growth and marketing efforts.
Challenges faced
TABB Apparel faced several challenges typical of a young, growing brand…
TABB Apparel faced the challenge of effectively reaching and engaging with its customer base that is largely based in Singapore. With ambitions to expand its golf apparel brand, TABB needed a solution to enhance customer engagement and drive sales across different product categories.
Email Marketing Efficiency
They needed a reliable, cost-effective email marketing solution that could seamlessly integrate pop-ups and also provide automated flows to maximize conversion rates.
The past tools that TABB used did not have the capability to seamlessly trigger newsletter campaigns. They demanded tedious manual work, especially around integrating pop ups and email marketing sequences.
Customer Acquisition and Retention
The toughest part of their marketing funnel was acquiring and retaining customers, especially converting interested visitors into loyal buyers.
Market Expansion
While starting as a golf apparel brand, TABB Apparel aimed to broaden its market presence to include a more extensive range of apparel, requiring a flexible and scalable email marketing solution.
Solutions offered
SmartrMail provided TABB Apparel with several tools and features to address its challenges effectively. One of the key solutions was the seamless integration with pop-ups and automated email flows, which helped streamline TABB Apparel’s email marketing efforts. This seamless transition from pop-up subscriptions to automated email campaigns ensured a smooth and engaging customer journey.
The user-friendly interface of SmartrMail was another significant advantage. Its intuitive design made it easy for TABB Apparel to set up and manage its email marketing campaigns, even with limited resources. This ease of use allowed the team to focus more on crafting effective marketing strategies rather than getting bogged down by technical difficulties.
“The level of customer service from SmartrMail has been outstanding. The seamless integration of pop-up forms with automated flows has significantly improved our email marketing efficiency. We now see a higher percentage of our sales coming from email marketing, thanks to SmartrMail.”
Kenneth, Founder, TABB Apparel
SmartrMail also offered comprehensive data-driven insights at every stage of the email funnel. These detailed insights allowed TABB Apparel to track and analyze the performance of its campaigns effectively. By understanding what worked and what didn’t, they could make informed decisions to optimize their email marketing efforts.
Additionally, the responsive customer support from SmartrMail was a considerable benefit. The prompt and helpful assistance ensured that TABB Apparel could quickly resolve any issues and make the most of the platform. Coupled with advanced segmentation capabilities, TABB Apparel could target specific customer groups, enhancing the relevance and effectiveness of their email campaigns.
Results achieved
24% Increase in email sales contribution
TABB Apparel has experienced significant improvements in its email marketing efforts since adopting SmartrMail. One of the most notable changes is the increase in sales contribution from email marketing, which now accounts for 24% of all sales.
This represents a substantial jump from the less than 10% attributed to their previous email marketing tool. This improvement underscores the effectiveness of SmartrMail in driving sales and revenue for TABB Apparel.
40% Increase in subscriber base and engagement
The implementation of SmartrMail has led to enhanced customer engagement. The seamless integration of the platform and the deployment of targeted campaigns have resulted in higher engagement rates. While open rates improved by 2.5x, going from 18% to 45%, quarterly subscriber growth also leapfrogged by 40%.
As a result, more subscribers are converting into paying customers, indicating a stronger connection between TABB Apparel and its audience. This improvement in engagement has not only boosted sales but also improved brand loyalty and customer satisfaction.
Enhanced marketing efficiency
SmartrMail’s intuitive platform and automation features have significantly improved TABB Apparel’s operational efficiency. The platform’s ease of use and automated workflows have streamlined their email marketing processes. This efficiency gain has enabled the team to allocate more time and resources to other critical aspects of their business, leading to overall business growth and success.
Future Outlook
TABB Apparel is exploring additional features offered by SmartrMail, such as AI-driven product recommendations and personalized newsletters, to further enhance its customer engagement and drive sales. They are also considering expanding their email automation flows to include more scenarios, such as post-purchase follow-ups and re-engagement campaigns.
Overall, SmartrMail has proven to be a valuable partner in TABB Apparel’s growth journey, providing the tools and support needed to overcome their initial challenges and achieve their business goals.
